PHYTA
Power. Heart. Youth. Talent. Attitude.
PHYTA is a premium unisex athleisure lifestyle brand. It was founded by former fitness physique champion and Grammy song writer, LeRoy Williams, for the sole purpose of advocating mental health and a fitness lifestyle via fashion; creating a strong personal connection that embodies your journey, story, and language of triumph with PHYTA.
BRAND PHILOSOPHY
We believe in producing clothing that enhances your vibrational frequency by using natural, organic, and sustainable fabrics combined with words that speak power, life, and energy into the essence of your being for a strong mind/body connection.
OUR GOAL
To be the epitome of "enclothed cognition". It has scientifically been proven that fashion and the symbolic meaning of a piece of clothing can have a positive psychological influence on you, affecting the way you feel about yourself, your confidence, your motivation, your performance.
PHYTA, in one word says Who, What, Where, When, and How you survive and overcome life's challenges. It's a personal reminder of your resilience, self-acceptance, and perseverance; creating a positive shift to your emotional and spiritual state of being, regardless of your color, size, ethnicity, religion, or social status.
WE ARE ALL PHYTAs
PHYTA gives you the full clothing experience, connecting your mind, body, and soul to what you're wearing, while inspiring in others that there's a PHYTA in all of us! Wear clothing that speaks your language, tells your story, makes you feel good, and says so much about you!